Editorial \u00b7 Bold \u00b7 Craft

Brands built for wild places.

Field Notes Studio is a brand and web design studio for outdoor and adventure companies. We make identities and websites with weather in them \u2014 for the guides, gearmakers, and trail nonprofits doing the real work outside.

Founded
2024
Based
Bozeman, MT
Focus
Outdoor only
Field Notes Studio hero

A new studio. An old way of working.

Three promises, in writing.

Field Notes Studio is new on purpose \u2014 small, opinionated, and built around the way outdoor brands actually grow. Here’s what you can expect.

01

We pick a direction, together.

No mood-board roulette. Week one is a strategy intensive where we name the audience, the edges, and the story worth telling.

02

We build the thing, not a deck about the thing.

Every engagement ships real artifacts — a wordmark you can stamp on a hangtag, a site your team can actually update.

03

We stay until base camp.

Launch isn't the end of the trip. Thirty days of post-launch support are baked in, because the first storm always finds the seams.

What we do

Three disciplines, one rope team.

We work in tight engagements with founders, marketing leads, and product designers at outdoor brands. No account managers, no relays \u2014 you talk to the people doing the work.

01 — Identity

Brand systems for the trailhead.

Naming, wordmarks, color, and a voice guide built to survive everything from a topo map to a pro-deal email. Designed in-house, no stock kits.

  • Naming & narrative
  • Logo + wordmark suite
  • Type, color & motion
  • Voice and editorial guide

02 — Web

Sites that load on a 3-bar signal.

Editorial-grade marketing sites and storefronts, hand-built in Next.js. Fast on a phone at the trailhead. Easy to update from a tent.

  • Custom Next.js builds
  • Shopify & headless commerce
  • CMS your team will use
  • Performance & SEO baked in

03 — Launch

Campaigns with weather in them.

Lookbooks, launch films, and seasonal stories told with real grit. We shoot, write, and art-direct so the work feels like the places it came from.

  • Art direction & photography
  • Launch films & lookbooks
  • Email & social systems
  • Packaging & print

Engagements

Honest scope. Fixed fee. No mystery line items.

Pick the shape that fits the trip. Every engagement starts with a free 30-minute call so we can both decide if we’re the right rope team.

Field Sketch

2-week sprint

$8k

For founders who need a sharp wordmark, a one-pager, and a story they can pitch on Monday.

  • Strategy intensive (half day)
  • Wordmark + color + type system
  • One-page launch site
  • Voice & messaging starter
Start here
Most chosen

Expedition

6–8 weeks

$28k

Our flagship. A full identity system and a marketing site, ready to carry a Series A or a hero product drop.

  • Full brand system + guidelines
  • Custom multi-page Next.js site
  • Art direction & launch assets
  • 30 days post-launch support
Plan the expedition

Basecamp Retainer

Quarterly minimum

$6k/mo

For brands already on the trail. A standing creative team for seasonal launches, drops, and editorial.

  • Dedicated designer + strategist
  • Seasonal campaign direction
  • Site updates & experiments
  • Quarterly brand reviews
Set up basecamp

Pack a bag. Pick a line.

Let’s build the brand your guides already talk about.

We take on a small number of projects each season so we can do them well. Tell us about yours and we’ll write back within two days.